Quantitative Research

Measures and quantifies behaviors and opinions across large samples, using numerical data and statistics to test hypotheses.

Market Mapping

Visualizes the positioning of brands and competitors based on key attributes, identifying gaps and market opportunities.

Digital Ecosystem Analysis

Evaluates the connection and performance of all a brand's digital channels to optimize its overall coherent online presence.

Concept Testing

Assesses the acceptance and viability of an idea or product at an early stage, measuring its attractiveness and purchase intent.

Shadowing

The researcher follows and observes an individual in their real-life setting (without intervention) to understand authentic behavior in situ.

Accessibility Analysis

Ensures a product (digital or physical) is easy to use for people with diverse abilities, promoting inclusion and compliance.

Qualitative Research

Seeks the "why" behind attitudes and motivations, generating deep, subjective insights with non-numerical data and small samples.

Usability Testing

Observes users interacting with a product to identify ease-of-use issues and satisfaction levels, optimizing the experience.

Ethnographic Research

The researcher immerses themselves in the consumer's natural environment to observe and document real contextual behavior.

Focus Group

Gathers a small group for a moderated discussion on a topic, exploring initial perceptions and generating insights through interaction.

Consumer Journey Analysis

Maps all customer steps and interactions with a product or service, identifying pain points and opportunities for improvemen