Market Analysis with AI

Use of advanced algorithms to process and cross-reference market data, identifying gaps, growth opportunities, and competitor movements in real time.

Sentiment Analysis

Natural Language Processing (NLP) to extract and quantify emotions, opinions, and customer attitudes from texts in social media, reviews, and feedback.

Data-Driven Personas

Creation of highly accurate user profiles, generated by the analysis of real behavioral data, overcoming the limitations of traditional personas.

Recommendation Systems

Development of algorithms that suggest personalized products, content, or services, increasing user engagement and conversion.

Anomaly Detection

Implementation of models that identify unusual patterns or outliers in operational and security data, preventing fraud or systemic failures.

AI-Powered Organizational Climate Analysis

Use of AI to analyze and quantify the state of the organizational climate, processing employee feedback, surveys, and interactions to identify satisfaction, engagement, and internal risk areas.

Trend Forecasting

Predictive modeling that uses historical and current data to anticipate changes in the market, consumer preferences, and technological innovations.

Journey Mapping

AI-driven analysis of complex user interactions across multiple touchpoints, revealing the most common paths, bottlenecks, and moments of friction.

Feedback Analysis

Automated classification and summarization of large volumes of feedback (NPS, surveys, comments) to quickly identify pain points and areas for improvement.

Performance Analysis

Real-time monitoring of business and UX metrics, using AI to correlate events and identify what truly drives or hinders performance.

Profile Mapping

Construction of detailed user (or market) profiles based on demographic, behavioral, and transactional data, for segmentation and personalization.

Chatbots Internos

Criação de assistentes virtuais baseados em IA para otimizar processos internos, onboarding de funcionários e suporte de TI, aumentando a eficiência operacional.